This was a series of videos and social media graphics I created to promote National Dance Day GSO, which is one of the largest and most popular annual events at the Greensboro Downtown Parks. Unfortunately, due to the pandemic, the event had to be held virtually this year. However, these videos still helped us engage with the community despite having to be physically apart.
The videos were created in Adobe Premiere Pro using clips of people dancing in the parks that had been posted on social media as well as footage from National Dance Day GSO 2019.
This is a sample Instagram story that I created to promote National Dance Day GSO and ask for video submissions to be included in the virtual event. I made 18 stories like this one using different videos of people dancing in the parks.
This video was created as a "teaser" to get viewers excited about national dance day. It was also a call to action, asking community members submit videos of themselves to be included in a later video for National Dance Day GSO. This video reached over 27,000 Instagram users.
This video used the video submissions from the community to announce that National Dance Day GSO was going to be virtual this year. This video reached nearly 10,000 Instagram users and had over 900 engagements.
