This Saves Lives is a granola bar company on a mission to end world hunger. For every granola bar that is bought, they donate a life-saving packet of food to a child in need.
I created two augmented reality posters to promote this brand. Using the Artivive app, viewers can hover their phone over these posters and an animated video will play. The videos were also formatted to be compatible as Instagram story advertisements to be used with a 'swipe up' feature so that viewers can learn more about the mission of This Saves Lives and purchase granola bars from their site.
In these posters and videos, I utilized the branding elements of This Saves Lives, and also emulated their fun and playful marketing style paired with the impactful statement of the company's mission.
This is the video that will play when a phone is hovered over the poster to the left of this video using the Artivive app.
This video will play when the Artivive app is hovered over the blueberry pistachio bar poster at the top of this page.
